Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
24.04.2025
Herausgeber
Sneha Rajput + weitereVerlag
IGI GlobalSeitenzahl
614
Maße (L/B/H)
28.6/22.1/3.7 cm
Gewicht
1782 g
Sprache
Englisch
EAN
9798369376201
Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative business models are challenging traditional retail frameworks, enabling businesses to reach a broader audience and create deeper connections with consumers. Digital transformation and sustainability have become key factors for business success, as retailers strive to meet the demands of shoppers while anticipating future trends and staying in the marketplace. Further research may help facilitate improved business practices for retail industries. Retail Innovations in Business Models explores the dynamics of the retail industry's innovations and challenges. Through the integration of practical applications, conceptual and theoretical underpinnings, and real-world case studies, the book provides an in-depth comprehension of the fundamental strategies and principles that propel retail innovation. This book covers topics such as smart technology, consumer science, and social commerce, and is a useful resource for business owners, managers, marketers, academicians, researchers, and scientists.
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