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Produktbild: Corporate Branding in Logistics and Transportation

Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues

Fr. 82.90

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Beschreibung

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations,...

Beschreibung

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

30.07.2025
Abbildungen

schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Herausgeber Nor Aida Abdul Rahman + weitere

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

30.07.2025
Abbildungen

schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Herausgeber
Verlag Taylor and Francis
Seitenzahl

222
Maße (L/B/H)

23.4/15.6/1.2 cm
Gewicht

345 g
Sprache

Englisch
ISBN

978-1-03-241223-8
Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Corporate Branding in Logistics and Transportation

  • Introduction

    Part I: Introduction to Branding in Logistics and Transport

    Chapter 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends

    Emilia Van Yaroson, Katherine Baxter, Arnt Kyawt Ni

    Chapter 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges and Commendation in Logistics and Transport Sector

    Nor Aida Abdul Rahman, TC Melewar, Pantea Foroudi, and Suraksha Gupta

    Chapter 3. Customer experience: A critical review and research agenda

    Reza Marvi, DongMei Zha, Pantea Faroudi

    PART II: Designing brand identity and developing brand image in the logistics and transportation industry via technology and innovation

    Chapter 4. Corporate brand identity: Social media communication in Transportation industry

    Maria Teresa Cuomo, Federico de Andreis, Cinzia Genovino and Debora Tortora

    Chapter 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics

    Mohamed Syazwan Ab Talib

    Chapter 6. Landmarks in Road Access Wayfinding for Airport Branding

    Nur Khairiel Anuar, Rohafiz Sabar

    Chapter 7. Corporate branding in logistics: The state of the art and further trends

    Fernando Mayor-Vitoria

    Chapter 8. Halal-Logistics Value Creation (HLVC) on Micro, Small and Medium Enterprise (MSMEs) Halal Branding

    Rohafiz Sabar, Nur Khairiel Anuar, Ahmad Shabudin Ariffin and Hasrul Hashom

    Chapter 9. Does supply chain collaboration enhance MSMEs' brand image? A perspective from an emerging economy

    Siti Norida Wahab and Abu Bakar Abdul Hamid

    PART III: B2B brand strategy and reputation, Brand love

    Chapter 10. Rebranding in the Airline companies after the pandemic: Implementation framework

    Abebe Ejigu Alemu, Abdelsalam Adam Hamid

    Chapter 11. Brand Stretching and Digitalization Strategy: A Case Study of a Low-Cost Carrier Airline on Surviving the COVID-19 Pandemic

    Azahar Hamid, Rita Zaharah Wan Chik

    Chapter 12. The Influence of Religious Beliefs On Islamic Brand Love, Happiness, And Intention to Travel: A Qualitative Approach

    Waleed Yousef and Maisam Yousif