Principles of Marketing for a Digital Age
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- Hardcover
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 92.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.12.2025
Verlag
Sage PublicationsSeitenzahl
496
Maße (L/B/H)
24.6/18.9/2.7 cm
Gewicht
954 g
Auflage
3. Auflage
Sprache
Englisch
ISBN
978-1-03-620109-8
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today s ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN s Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
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