Marketing Palliative Care Ethnography of Dying and the Emergence of Palliative Marketing
Fr. 66.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
31.12.2025
Verlag
Taylor & Francis eBooksSeitenzahl
218 (Printausgabe)
Dateigröße
4246 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781040828168
Marketing Palliative Care explores what happens when marketing is confronted with dying. Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, the book unfolds a radical question: can marketing grasp dying? Can it offer not only tools but also a language for societies to relate to finitude? Through the case study of a COVID-designated hospital in Locarno, the conceptualization of the temporal consumer, and the unveiling of palliative clearings, this monograph develops a new epistemology of marketing at the threshold of life.
Palliative clearings are proposed as fragile temporal spaces where care, consumption, and dying converge, opening a poetic vocabulary for fragility and compassion. Methodologically, the book advances an ethnography of dying, grounded in reflexivity and poetic inquiry. Theoretically, it reimagines the consumer as a temporal being shaped by mortality. Practically, it introduces the figures of the experiential assistant, the brand healer, and the healing brand as ways of translating compassion into organizational life and society.
Bridging marketing, medical humanities, and palliative care, Marketing Palliative Care will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung