Securing Your Business A practical guide to IP strategy and business growth
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB
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Fr. 30.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
01.12.2025
Verlag
De Gruyter MoutonSeitenzahl
152 (Printausgabe)
Dateigröße
3248 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783111674377
In today's fast-paced world, start-ups, scale-ups, and SMEs often find themselves navigating turbulent waters. These "speedboat" businesses, characterised by agility, innovation and limited resources, face unique challenges in securing their business models with adequate IP strategies. An Cosaert's new book is a groundbreaking guide that equips those small companies with cost-effective tools to turn innovative ideas into scalable businesses, ready to thrive in a competitive landscape.
· A forward-thinking approach to IP instead of a traditional, defensive one; · Practical, cost-effective tools tailored to start-ups, scale-ups, and SMEs; · A shift in mindset-from merely defending to strategically securing intellectual assets-that positions businesses for sustainable growth from the start.
As an essential resource for entrepreneurs looking to transform ideas intothriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
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