Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.06.2026
Abbildungen
24 ill., 33 tbl.
Herausgeber
Rafał KasprzakVerlag
De GruyterSeitenzahl
312
Maße (B/H)
17/24 cm
Gewicht
665 g
Auflage
1
Sprache
Englisch
ISBN
978-3-11-223272-9
Business and the Metaverse: Opportunities and Challenges in Management, Economics and Finance
offers a comprehensive, evidence-based exploration of the metaverse as a disruptive environment for economic, managerial, and financial activity. Drawing on interdisciplinary research, this book bridges theoretical perspectives with real-world applications, making it an essential resource for academics, policymakers, and business professionals alike.
At its core, the book investigates the metaverse as more than a technology—framed not merely as virtual reality but as an integrated platform for human interaction, business development, and socio-economic activity. Readers will find in-depth analyses of the determinants driving enterprises into virtual worlds, a typology of companies adopting the metaverse, and the challenges of marketing communications in immersive environments. It also addresses pressing concerns such as privacy, security, stakeholder expectations, and regulatory frameworks that shape the adoption of this new digital economy.
This book is also a practical guide for those seeking to understand and navigate the next frontier of business in virtual world.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.