Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
09.12.2025
Herausgeber
Jorge Remondes + weitereVerlag
Igi Global Scientific PublishingSeitenzahl
502
Maße (L/B/H)
25.4/17.8/2.7 cm
Gewicht
935 g
Sprache
Englisch
EAN
9798337323688
In today's connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate effectively, and safeguard their reputations. In an age where one misstep can go viral, mastering digital crisis management is no longer optional, it's a core competency. Digital Platforms and Managing Brand Crises explore how the advancement of technologies in this connected have helped companies in management of crisis. This book demonstrates how to manage these crises effectively while maintaining brand integrity, a critical aspect of modern brand management. Covering topics such as digital platforms, brand management, and crisis management, this book is an excellent resource for academicians, researchers, entrepreneurs, marketing professionals, business leaders, and more.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.