Email Marketing Metrics - How to Track the Right KPIs, Improve Deliverability, and Turn Email Performance Into Predictable Revenue
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- Einzelkauf Download ausgewählt
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Sprache:Englisch
Fr. 8.00
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
01.01.2026
Verlag
Maksym ZakharkoSeitenzahl
(Printausgabe)
Dateigröße
405 KB
Sprache
Englisch
EAN
9798231079520
Email isn't a top-of-funnel channel. It's a lower-funnel revenue relationship. And that's why most email marketing advice fails: it treats email like social media-chasing opens, copying "best practices," and celebrating vanity numbers that don't move sales.
It is the definitive guide to email marketing metrics-the signals that tell you what's really happening inside your email program: trust, inbox placement, engagement depth, list health, automation performance, and revenue efficiency.
Inside, you'll learn how to stop guessing and start operating email like a measurable business system.
What you'll learn in this book
- Which metrics matter now (and why open rate alone can mislead you in a privacy-first world)
- How to diagnose deliverability vs delivery and protect inbox access using trust-based signals
- How to read engagement correctly using CTR vs CTOR, attention depth, and intent-not vanity
- The revenue metrics that prove email's value: revenue per email, revenue per subscriber, revenue per recipient (RPR), ROI, and more
- How to measure list growth, churn, and list health so your program compounds instead of decays
- How to evaluate automations and flows (the emails that "run while you sleep") using conversion timing, drop-offs, and flow economics
- How to build a metrics dashboard that actually gets used-daily, weekly, and monthly
Built for entrepreneurs, marketers, and small business owners
Whether you run e-commerce, SaaS, B2B, consulting, or a creator business, this book gives you what most "email marketing" books don't: measurement clarity.
Bonus: A full Metrics Reference Library (Formulas + Examples)
Jump straight to the reference chapter and use it like a field manual. You'll get clear formulas, worked examples, and interpretation notes for the metrics modern email teams rely on: deliverability metrics, email KPIs, engagement metrics, revenue metrics, list health metrics, and automation metrics.
Because the inbox keeps score-whether you track it or not.
Read this book if you're done chasing vanity metrics... and ready to build an email program that earns trust and produces predictable revenue.
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