The CARE Factor Fix(TM) How to Finally Get Results from Marketing
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Sprache:Englisch
Fr. 8.40
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
27.09.2022
Verlag
SVBSeitenzahl
45 (Printausgabe)
Dateigröße
2541 KB
Auflage
2nd Edition
Sprache
Englisch
EAN
9780646732985
Lack of instant reward and the time required to change buyer behaviour often clash with expectations of immediate sales and modest budgets, causing many businesses to give up on marketing too soon. Marketing only when new customers are urgently needed creates random, reactive activity that delivers poor results. What businesses need instead is a consistent system and strategy: a deliberate method for assessing all available opportunities, deciding which to pursue, and measuring outcomes with intent. The CARE Factor Fix(TM) is a framework designed to assess and repair broken marketing functions, enabling businesses to create the conditions for consistent, measurable results.
This book benefits intermediate and advanced business leaders and marketing professionals who want to fundamentally change how marketing operates within their organisation. It is also valuable for founders who want to embed marketing as a core foundation for establishment and growth, rather than treating it as an afterthought.
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Marketing touches every part of a business and is essential to long-term success. Creating products or services that meet customer needs is the business; after that, the remaining challenge is to promote and sell those offerings to the right audience. Integrating a strategic marketing function across the organisation should therefore be a top priority for every business.
Marketing is not a get-rich-quick scheme. It is a long-term strategic discipline designed to build continuous interest within a defined target market. When done well, awareness, engagement, and enquiry increase, making sales conversion easier because credibility and capability are already established. Strong marketing also builds affinity, justifies premium pricing, and fosters loyalty.
Despite this, many leaders delegate responsibility for customer acquisition to junior staff or external providers, often without clear onboarding or aligned expectations.
The CARE Factor Fix introduces four essential mindset shifts: Commitment to a long-term marketing system, Accountability for outcomes, Realism about timeframes and results, and Engagement of stakeholders and partners. This book outlines these shifts, assesses current progress, and concludes with a practical implementation plan to unlock real marketing ROI.
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