AI, Machine Learning, and Image Processing in Market Research and Branding
-
- Englisch ausgewählt
Fr. 232.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
20.02.2026
Herausgeber
Md Faiz Ahmad + weitereVerlag
Igi Global Scientific PublishingSeitenzahl
340
Maße (L/B/H)
25.4/17.8/1.8 cm
Gewicht
641 g
Sprache
Englisch
EAN
9798337345079
Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how products and advertisements are visually perceived across different platforms and contexts. Together, these technologies empower organizations to optimize marketing strategies and make data-driven decisions that strengthen brand identity. AI, Machine Learning, and Image Processing in Market Research and Branding explores the technologies drive innovation and data-driven decision-making, helping businesses gain a competitive edge. It examines how AI and ML are shaping marketing, finance, and management decisions. Covering topics such as AI, machine learning, and marketing, this book is an excellent resource for academicians, researchers, industry professionals, entrepreneurs, educators, and graduate students.
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