Reshaping Business at the Intersection of Neuromarketing and AI
-
- Englisch ausgewählt
Fr. 297.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
09.04.2026
Herausgeber
Fernando Ortiz-Rodriguez + weitereVerlag
Igi Global Scientific PublishingSeitenzahl
474
Maße (L/B/H)
26/18.3/3 cm
Gewicht
1079 g
Sprache
Englisch
EAN
9798337359977
The landscape of marketing is undergoing a transformation, driven by the integration of AI and neuromarketing. This evolution moves beyond traditional demographic-based approaches to delve into the subconscious drivers of consumer behavior. AI provides the computational power to analyze datasets, automate personalized outreach, and predict trends with unprecedented accuracy. Neuromarketing, through techniques like eye-tracking, EEG, and facial expression analysis, offers direct insights into emotional and cognitive responses, overcoming the limitations of self-reporting. Together, these fields enable hyper-personalization, optimize content and campaigns for maximum subconscious impact, and enhance the overall customer experience. This combination also requires further examination of ethical implications, particularly concerning data privacy, potential manipulation, and transparency, to ensure responsible marketing practices. Reshaping Business at the Intersection of Neuromarketing and AI examines the impact of neuromarketing and intelligent technology techniques on current business practices. It explores the ethical implications of AI, including issues of algorithmic bias and information security. This book covers topics such as consumer engagement, predictive analytics, and e-commerce, and is a useful resource for business owners, psychologists, engineers, academicians, researchers, and scientists.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.