Strategic Management in the Creative and Cultural Industries
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- Hardcover
- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 64.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
16.07.2026
Verlag
Taylor & Francis eBooksSeitenzahl
262 (Printausgabe)
Dateigröße
6816 KB
Auflage
2. Auflage
Sprache
Englisch
EAN
9781040560150
While creativity is their main focus, organisations in the creative industries don't succeed or fail based solely on their creative output. Their success also depends on how effectively they understand and address competitive challenges.
In this second edition of Strategic Management in the Creative and Cultural Industries, Jonathan Gander offers an updated guide to applying the practices of strategic management to this diverse and dynamic field. This book has been extensively revised to include new technological and social trends, new case studies, and theoretical developments in the field of strategic management. Readers will be introduced to a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks needed to understand the competitive scenario in which the firm operates and to follow the decision-making processes necessary to craft a response. Additional coverage includes the rise of remote and hybrid working, the growth in open strategy adoption, and new practical case studies from the museum sector, NFTs in the arts world, genAI, new technologies in arts consumption, and the digital transformation of archives.
This concise and practical book offers a clear, step-by-step approach to identifying and addressing strategic challenges facing creative enterprises. It is ideal for students and professionals in the creative sector who want to develop a strategic understanding of their competitive landscape.
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