World Of Goods Rev/e Towards an Anthropology of Consumption
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
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Verlag:Routledge Chapman Hall
Fr. 175.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.10.1996
Verlag
Routledge Chapman HallSeitenzahl
200
Maße (L/B/H)
22.3/14.6/2.5 cm
Gewicht
374 g
Sprache
Englisch
ISBN
978-0-415-13046-2
In this work, a leading anthropologist and an economist join forces to suggest - what market researchers have long suspected and anthropologists have observed firsthand in other cultures - that people use goods as a means of communicating with each other. Food, for example, is not just a way of relieving hunger, but is also a means of communicating socially shared meanings - about time (morning or evening, winter or summer), status, the quality of social encounters (festive or everyday), and much else besides. The same is true of most other goods: the clothes we wear, the homes we live in, the cars we drive - all are culturally determined means for communicating socially shared meanings about ourselves. This text shows precisely how the insights of anthropology can help us better understand the varied ways in which we use the "world of goods" to communicate.
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