Process-based Strategic Planning
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Sprache:Englisch
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Verlag:Springer Berlin
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
03.12.2010
Verlag
Springer BerlinSeitenzahl
358
Maße (L/B/H)
24.1/16/2.6 cm
Gewicht
740 g
Auflage
6th edition 2011
Übersetzt von
Anthony Clark
Sprache
Englisch
ISBN
978-3-642-16714-0
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
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