Loyalty Myths Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Fr. 18.00
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
26.09.2005
Verlag
WileySeitenzahl
256 (Printausgabe)
Dateigröße
4051 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471746836
In Loyalty Myths, the authors have assembled
53 of the most common beliefs about customer loyalty - all of
them wrong or misconceived! Each of the beliefs in this book is
debunked with real-world examples. While other books speak in
platitudes; this book is the only one to validate each proposition
with real data.
Granted unprecedented access to customer records from a variety
of multi-national corporations. Through these records, Ipsos
Loyalty was able to precisely track the impact of this
customer-centric construct on actual purchasing behavior. The
authors' findings and conclusions will stun business leaders
around the world. The lessons learned from these provide a true
guide for the proper use of customer loyalty.
53 of the most common beliefs about customer loyalty - all of
them wrong or misconceived! Each of the beliefs in this book is
debunked with real-world examples. While other books speak in
platitudes; this book is the only one to validate each proposition
with real data.
Granted unprecedented access to customer records from a variety
of multi-national corporations. Through these records, Ipsos
Loyalty was able to precisely track the impact of this
customer-centric construct on actual purchasing behavior. The
authors' findings and conclusions will stun business leaders
around the world. The lessons learned from these provide a true
guide for the proper use of customer loyalty.
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