Balancing Exploitation and Exploration Organizational Antecedents and Performance Effects of Innovation Strategies
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Sprache:Englisch
Fr. 62.90
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Produktdetails
Format
Kopierschutz
Nein
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Text-to-Speech
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Erscheinungsdatum
09.11.2009
Verlag
GablerSeitenzahl
288 (Printausgabe)
Dateigröße
1974 KB
Sprache
Englisch
EAN
9783834983978
Within the last decades, an interesting economic phenomenon can be observed in many industries across the globe: companies that for many years had dominated their respective segments misjudged the potential of a new technology and, in consequence, missed an important innovation frequently resulting in fatal economic consequences. Just to give one example: KODAK lost its dominating position as it decided far too late to invest in digital photography, a radical innovation that completely changed the photo industry. Interestingly, like many other companies that have been subject to this phenomenon Kodak was considered to be excellently management and to possess well-designed customer processes. However, the factors driving the prosperity of an industry incumbent may at the same time trigger its economic decline. Contrary to "hungry" companies that believe disruptive innovations to be their opportunity to - shuffle the cards of the game, market leaders often seem to face serious difficulties in capitalizing on radical innovations.
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