Survive, Exploit, Disrupt Action Guidelines for Marketing in a Recession
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Sprache:Englisch
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Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
20.01.2012
Verlag
WileySeitenzahl
224 (Printausgabe)
Dateigröße
957 KB
Sprache
Englisch
EAN
9781118319550
Recessions -- there may not be anything we can do to stop
them, but we have plenty of choices when it comes to our
response.
During a recession too much time can be spent trying to guess
what impact it may have, while too little time is spent exploring
the strategic options available.
Survive, Exploit, Disrupt addresses the need for
companies to shift their strategic thinking during an economic
downturn. As trends change and consumer behaviour becomes less
predictable, companies that triumph over economic downturn fall
into three categories: survivors, exploiters and disrupters.
This book shows executives how to navigate their way through the
many challenges a recession represents for their business, and
capitalise on the opportunities these periods of upheaval
present.
Inside you'll discover:
* the drivers of change during a recession
* how to adapt to recessionary periods
* how to exploit growth opportunities and identify disruptive
opportunities
* specific actions you can take to survive a recession.
The result is a solid basis for recession-proof strategy that
companies can implement to ensure that they survive the tough
times.
them, but we have plenty of choices when it comes to our
response.
During a recession too much time can be spent trying to guess
what impact it may have, while too little time is spent exploring
the strategic options available.
Survive, Exploit, Disrupt addresses the need for
companies to shift their strategic thinking during an economic
downturn. As trends change and consumer behaviour becomes less
predictable, companies that triumph over economic downturn fall
into three categories: survivors, exploiters and disrupters.
This book shows executives how to navigate their way through the
many challenges a recession represents for their business, and
capitalise on the opportunities these periods of upheaval
present.
Inside you'll discover:
* the drivers of change during a recession
* how to adapt to recessionary periods
* how to exploit growth opportunities and identify disruptive
opportunities
* specific actions you can take to survive a recession.
The result is a solid basis for recession-proof strategy that
companies can implement to ensure that they survive the tough
times.
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