The Material Child Growing up in Consumer Culture
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Sprache:Englisch
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Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
26.04.2013
Verlag
John Wiley & Sons IncSeitenzahl
296 (Printausgabe)
Dateigröße
667 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780745637440
Children today are growing up in an increasingly commercialised
world. But should we see them as victims of manipulative marketing,
or as competent participants in consumer culture?
The Material Child provides a comprehensive critical
overview of debates about children's changing engagement with
the commercial market. It moves from broad overviews of the theory
and history of children's consumption to insightful case
studies of key areas such as obesity, sexualisation,
children's broadcasting and education.
In the process, it challenges much of the received wisdom about the
effects of advertising and marketing, arguing for a more balanced
account that locates children's consumption within a broader
analysis of social relationships, for example within the family and
the peer group. While refuting the popular view of children as
incompetent and vulnerable consumers that is adopted by many
campaigners, it also rejects the easy celebration of consumption as
an expression of children's power and autonomy.
Written by one of the leading international scholars in the field,
The Material Child will be of interest to students,
researchers and policy-makers, as well as parents, teachers and
others who work directly with children.
world. But should we see them as victims of manipulative marketing,
or as competent participants in consumer culture?
The Material Child provides a comprehensive critical
overview of debates about children's changing engagement with
the commercial market. It moves from broad overviews of the theory
and history of children's consumption to insightful case
studies of key areas such as obesity, sexualisation,
children's broadcasting and education.
In the process, it challenges much of the received wisdom about the
effects of advertising and marketing, arguing for a more balanced
account that locates children's consumption within a broader
analysis of social relationships, for example within the family and
the peer group. While refuting the popular view of children as
incompetent and vulnerable consumers that is adopted by many
campaigners, it also rejects the easy celebration of consumption as
an expression of children's power and autonomy.
Written by one of the leading international scholars in the field,
The Material Child will be of interest to students,
researchers and policy-makers, as well as parents, teachers and
others who work directly with children.
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