How to Market to People Not Like You "Know It or Blow It" Rules for Reaching Diverse Customers
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Sprache:Englisch
Fr. 17.00
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Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
14.02.2011
Verlag
WileySeitenzahl
240 (Printausgabe)
Dateigröße
5356 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118015001
Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people
as possible who fit one core customer profile. How to Market to
People Not Like You challenges this traditional thinking about
core customer bases, giving you a new approach to expand your
customer base and your business.
Arguing for focusing on customer values rather than
demographics, How to Market to People Not Like You reveals
how you can grow business and profits by targeting those who are
different from your core audience, rather than those who share
similarities.
* Reach unfamiliar new market segments with your products
* Learn how to engage micro-segmented customer groups
* Author's company was named one of the top ad agencies in the US
by Ad Age
Find out How to Market to People Not Like You, understand
the needs and values that distinguish diverse customers, and reach
their hearts, minds, and wallets.
The standard approach to marketing is to look for as many people
as possible who fit one core customer profile. How to Market to
People Not Like You challenges this traditional thinking about
core customer bases, giving you a new approach to expand your
customer base and your business.
Arguing for focusing on customer values rather than
demographics, How to Market to People Not Like You reveals
how you can grow business and profits by targeting those who are
different from your core audience, rather than those who share
similarities.
* Reach unfamiliar new market segments with your products
* Learn how to engage micro-segmented customer groups
* Author's company was named one of the top ad agencies in the US
by Ad Age
Find out How to Market to People Not Like You, understand
the needs and values that distinguish diverse customers, and reach
their hearts, minds, and wallets.
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