Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast-Changing World
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
17.03.2010
Verlag
John Wiley & Sons IncSeitenzahl
304 (Printausgabe)
Dateigröße
1584 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470604021
Lessons for attaining global competitiveness, one market at a
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia's lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages--such as
a home base that often accounts for 30 to 50 percent of their
revenues--multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia's leadership, Winning Across
Global Markets reveals the remarkable story of Nokia's
resilience and endurance. Shows how Nokia's flexibility and focus
on its people and local markets drive its distinct global
approach.
* Includes exclusive interviews with Nokia's senior executives
and key partners
* Provides a roadmap for developing, capturing, and sustaining
global advantage
This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing
world.
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia's lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages--such as
a home base that often accounts for 30 to 50 percent of their
revenues--multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia's leadership, Winning Across
Global Markets reveals the remarkable story of Nokia's
resilience and endurance. Shows how Nokia's flexibility and focus
on its people and local markets drive its distinct global
approach.
* Includes exclusive interviews with Nokia's senior executives
and key partners
* Provides a roadmap for developing, capturing, and sustaining
global advantage
This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing
world.
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