Hooked How to Build Habit-Forming Products
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Sprache:Englisch
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Verlag:Penguin Books Ltd
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
06.11.2014
Verlag
Penguin Books LtdSeitenzahl
246
Maße (L/B/H)
20.6/14/2.7 cm
Gewicht
326 g
Farbe
Zitronengelb / Dunkelgrün
Sprache
Englisch
ISBN
978-0-241-18483-7
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE
Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'
Steven Bartlett, Diary of a CEO
'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;
Mark Manson, Solved Podcast
'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand'
Ali Abdaal, Deep Dive Podcast
'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'
Jim O'Shaughnessy, Infinite Loops Podcast
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