Television Advertising and Televangelism Discourse Analysis of Persuasive Language
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Sprache:Englisch
Fr. 89.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Nein
Erscheinungsdatum
01.01.1986
Verlag
John Benjamins Publishing CompanySeitenzahl
97 (Printausgabe)
Dateigröße
14431 KB
Sprache
Englisch
EAN
9789027286291
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
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