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Produktbild: Congressional Elections 7/e

Congressional Elections 7/e Campaigning at Home and in Washington

Fr. 78.90

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.12.2015

Verlag

Sage Publications

Seitenzahl

384

Maße (L/B/H)

22.6/15.2/1.8 cm

Gewicht

464 g

Auflage

7 Revised edition

Sprache

Englisch

ISBN

978-1-4833-9260-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.12.2015

Verlag

Sage Publications

Seitenzahl

384

Maße (L/B/H)

22.6/15.2/1.8 cm

Gewicht

464 g

Auflage

7 Revised edition

Sprache

Englisch

ISBN

978-1-4833-9260-8

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  • Produktbild: Congressional Elections 7/e
  • Chapter 1: The Strategic Context
    The Candidate-Centered Campaign
    The Institutional Framework
    Political Culture
    Campaign Technology
    The Political Setting
    Recent Congressional Elections
    Summary
    Chapter 2: Candidates and Nominations
    Strategic Ambition
    Passing the Primary Test
    Nominations, Elections, and Representation
    The Senate
    Summary
    Chapter 3: The Anatomy of a Campaign
    Campaign Organizations
    Campaign Budgets
    Senate Campaigns
    Summary
    Chapter 4: The Parties Campaign
    National Agenda Setting
    The National, Congressional, and Senatorial Campaign Committees
    Strategy, Decision Making, and Targeting
    Campaign Contributions and Coordinated Expenditures
    Campaign Services
    Outside Campaigns
    The Impact of Party Campaigning
    Summary
    Chapter 5: The Interests Campaign
    Organizing for Electoral Influence
    Strategy, Decision Making, and Targeting
    PAC Contributions
    Campaign Services
    Outside Campaigns
    The Impact of Interest Group Activity
    Summary
    Chapter 6: The Campaign for Resources
    Inequalities in Resources
    House Incumbents
    House Challengers
    Candidates for House Open Seats
    Senate Campaigns
    Single-Candidate Super PACs and 501(c) Organizations
    Summary
    Chapter 7: Campaign Strategy
    Voting Behavior
    Voters and Campaign Strategy
    Gauging Public Opinion
    Voter Targeting
    The Message
    Summary
    Chapter 8: Campaign Communications
    Television Advertising
    Radio Advertising
    Newspaper Advertising
    Direct Mail and Newsletters
    Telephone Calls
    The Internet and Social Media
    Free Media
    Field Work
    The Importance of Different Communications Techniques
    Outside Campaigns
    Summary
    Chapter 9: Candidates, Campaigns, and Electoral Success
    House Incumbent Campaigns
    House Challenger Campaigns
    House Open-Seat Campaigns
    Senate Campaigns
    Claiming Credit and Placing Blame
    Summary
    Chapter 10: Elections and Governance
    The Permanent Campaign
    A Decentralized Congress
    Political Parties as Centralizing Agents
    Responsiveness, Responsibility, and Public Policy
    Summary
    Chapter 11: Campaign Reform
    The Case for Reform
    Obstacles to Reform
    Some Ideas for Reform
    Summary
    Notes
    Notes Name Index
    Index