Social Media Management Technologies and Strategies for Creating Business Value

“This book … is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the right level. … I want to say that this is a very modern and unique book and it is essential if you work with marketing, social media and corporate management. It will be a good addition to your personal library and for your reading. Enjoy!” (Inspire and Action Blog, inspireandaction.wordpress.com, April, 2017)

“This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on all business functions and departments. The multi-disciplinary perspective of the book is its major differentiator in relation to other textbooks related to social media in management. The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media management.” (Marianna Sigala, Information Technology & Tourism, Vol. 17, 2017)

“Most chapters end with a self-test for review and a bibliography. Scattered within the chapters are case examples, sometimes questions with potential solutions, and sometimes provocative items to ponder. … There are a plethora of how-to guides to social media management, but this is the first text I know of geared toward nontechnical, undergraduate students in business fields. It is targeted to students in the fields of business and administration … .” (David Bellin, Computing Reviews, April, 2016)