Shoe Dog A Memoir by the Creator of Nike
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Sprache:Englisch
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Verlag:Simon & Schuster Us
Fr. 39.90
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Beschreibung
Produktdetails
Verkaufsrang
16070
Einband
Gebundene Ausgabe
Erscheinungsdatum
26.04.2016
Verlag
Simon & Schuster UsSeitenzahl
400
Maße (L/B/H)
15.3/23.5/3.5 cm
Gewicht
630 g
Farbe
Schwarz / Hellbraun
Sprache
Englisch
ISBN
978-1-5011-3591-0
NEW YORK TIMES BESTSELLER
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life's Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life's Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
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Shoe Dog ist die Autobiografie von Phil Knight, dem Gründer von Nike. In dem Buch erzählt er, wie er aus einer einfachen Idee eines der bekanntesten Sportunternehmen der Welt aufgebaut hat. Dabei beschreibt er nicht nur seine Erfolge, sondern auch die vielen Rückschläge, finanziellen Probleme und schwierigen Entscheidungen, die ihn auf seinem Weg begleitet haben. Mir hat das Buch sehr gut gefallen, weil es spannend und ehrlich geschrieben ist. Phil Knight zeigt, dass Erfolg nicht über Nacht entsteht, sondern viel Mut, Ausdauer und harte Arbeit erfordert. Besonders interessant fand ich die Einblicke in die Anfänge von Nike und die Entwicklung des Unternehmens. Der Schreibstil ist leicht verständlich und erzählt die Geschichte wie einen Roman. Dadurch bleibt das Buch von Anfang bis Ende spannend. Gleichzeitig regt es zum Nachdenken darüber an, wie wichtig Leidenschaft, Durchhaltevermögen und der Glaube an die eigenen Ideen sind.