Chapter 1: Introduction
PART ONE: ELEMENTS OF MEDIA
Chapter 2: Media Technologies
Chapter 3: Media Industry
Chapter 4: Media Content
Chapter 5: Media Users
PART TWO: MEDIA, POWER AND CONTROL
Chapter 6: Media as Manipulation: Marxism and Ideology
Chapter 7: Construction of News
Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation
Chapter 9: Advertising: Emergence, Expansion and Transformation
Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation
PART THREE: MEDIA, IDENTITY AND CULTURE
Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups
Chapter 12: Media, Race and Ethnicity
Chapter 13: Media, Gender and Sexuality
Chapter 14: Saturation, Fluidity and Loss of Meaning