Business Development Culture Taking Sales Culture Beyond the Sales Team

"The impact of digital disruption in sales has never been fully explained until now in
Business Development Culture
. We all see it, all know it, but are collectively responding too slowly to changes that will have significant impact on every business. Moyle puts the sales efforts at the centre of this exploration, introducing the various areas of the business that must now consider how they support this effort. Culture will always be at the forefront of any sales leader's world, understanding the macro environment and ensuring that their sales force is mobile enough to handle the technology revolution may be the new challenge for the next 20 years.
Business Development Culture
is the book to help challenge and evolve this strategy."