Tourist Destination Management Instruments, Products, and Case Studies
Aus der Reihe
Tourism, Hospitality & Event Management
Fr. 287.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
27.04.2019
Herausgeber
Nazmi Kozak + weitereVerlag
SpringerSeitenzahl
324 (Printausgabe)
Dateigröße
15384 KB
Sprache
Englisch
EAN
9783030169817
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
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