Presentation Planning and Media Relations for the Pharmaceutical Industry
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Sprache:Englisch
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eBook Format:ePUB 3
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inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
15.01.2019
Verlag
Taylor & Francis eBooksSeitenzahl
164 (Printausgabe)
Dateigröße
7057 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781351773133
This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts.
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