Strategic Content Design Tools and Research Techniques for Better UX
-
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
Fr. 49.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
11.04.2023
Verlag
Rosenfeld MediaSeitenzahl
(Printausgabe)
Auflage
1. Auflage
Sprache
Englisch
EAN
9781959029892
Good content isn't magicalit's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hardwon research methods, best practices, and proven tips for conducting quantitative and qualitative contentfocused research and testing.
"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UXby which I mean EVERYONE." Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book? Content professionals of all typescopywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways- Realistically assess the current state of your content.
- Learn how to write content research questions.
- Create a content research study and evaluate your content&apos:s effectiveness.
- Identify which specific words or content elements to test. Analyze your research results.
- Identify which specific words or content elements to test.
- Determine which research methods and tools are ideal for your team's content research needs.
- Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experienceand improving your bottom line.
- Create a content research roadmap.
- Learn from professional content people in case studies that highlight practical examples.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.