Ethics in Business Communication New Challenges in the Digital World
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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Fr. 58.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
05.06.2020
Herausgeber
Veronica Gonzalez Araujo + weitereVerlag
P.I.E-Peter Lang S.A., Éditions Scientifiques InternationalesSeitenzahl
236 (Printausgabe)
Dateigröße
11348 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9782807611931
In our ever growing interconnected world, communication has become an essential tool for businesses and entrepreneurs. To be effective, business communication needs to take social and ethical considerations into account. This volume brings together different perspectives about ethics in business and communication, with special emphasis on the new challenges deriving from the digital world. From a variety of disciplinary perspectives (discourse analysis, communication studies, linguistics, rhetoric, semiotics, business and management studies), the contributors explore the production and interpretation of texts and interactions from an ethical perspective, as well as the use (and abuse) of communicative strategies and tactics of persuasion. Among other topics, the volume deals with the use of rhetorical and linguistic strategies in the entrepreneurial pitch, ethical leadership in business management, gender issues in entrepreneurship, the ethics of tourism, and the use of digital and collaborative tools in professional and educational contexts.
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