Encyclopaedia Of Sales Promotion Management
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
-
Verlag:Anmol Publications PVT LTD
Fr. 230.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Nein
Erscheinungsdatum
30.06.2009
Verlag
Anmol Publications PVT LTDSeitenzahl
301 (Printausgabe)
Dateigröße
1678 KB
Sprache
Englisch
EAN
9789390317714
This Encyclopaedia reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner. This new edition offers students a solid foundation in sales promotion basics by explaining basic techniques. Fast track route to mastering all aspects of sales promotion covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. The present Encyclopaedia takes into consideration the different academic aspects of Sales Management for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes. This work opens up a new dimension in the era of marketing and sales management. This Encyclopaedia would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or set of responsibilities. Examples and lessons from some of the world's most successful businesses. This encyclopaedia present the best current thinking and span the entire range of contemporary business practice. Each Volume gives you the key concepts behind the subject and the techniques to implement the ideas effectively, to gather with lessons from benchmark companies and ideas from the world's smartest thinkers.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung