The Marketing of Academic, National and Public Libraries Worldwide Marketing, Branding, Community Engagement
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 85.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
30.01.2024
Verlag
Elsevier Science & Techn.Seitenzahl
782 (Printausgabe)
Sprache
Englisch
EAN
9780443134364
- Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated
- Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world
- Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
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