Customer-Dominant Logic Customer-Dominant Management as a New Target in Relationship Marketing
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 149.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
27.11.2024
Abbildungen
XVIII, 425 p. 93 illus., 92 illus. in color.
Verlag
Springer Fachmedien Wiesbaden GmbHSeitenzahl
425
Maße (L/B/H)
24.6/17.3/2.8 cm
Gewicht
1004 g
Sprache
Englisch
ISBN
978-3-658-45351-0
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
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