Customer-Dominant Logic Customer-Dominant Management as a New Target in Relationship Marketing
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 137.90
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Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
26.11.2024
Verlag
Springer Fachmedien WiesbadenSeitenzahl
425 (Printausgabe)
Dateigröße
3183 KB
Sprache
Englisch
EAN
9783658453527
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
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