Geschäftskunden Kundenprogramme
Vor Ort
Merkzettel Warenkorb

Gutscheinbedingungen

*Gültig bis 18.08.2026 auf (fast) alles. Ausgeschlossen sind Smartboxen, Zeitschriften, Tickets, Lebensmittel, Gaming-Elektroartikel, Tinte/Toner, Gutscheine, Geschenkkarten, Blumen und Abos | Einlösbar in allen Buchhandlungen von Orell Füssli, Barth Bücher, Buchladen Rapunzel, Schuler Orell Füssli, Stauffacher und ZAP unter Vorweisung des Gutscheins, auf www.orellfüssli.ch durch Eingabe des Gutscheincodes. Beim Service „eBooks verschenken“ und bei eBook-Käufen via eReader nicht einlösbar | Mindesteinkaufswert: Fr. 100.- | Nicht mit anderen Rabatten kumulierbar.
Produktbild: Advertising in America
Neu

Advertising in America A Reference Handbook

Fr. 42.90

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.07.2026

Abbildungen

12 bw illus

Verlag

Bloomsbury Academic

Seitenzahl

262

Maße (L/B/H)

22.9/15.2/1.4 cm

Gewicht

356 g

Sprache

Englisch

EAN

9798765121962

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.07.2026

Abbildungen

12 bw illus

Verlag

Bloomsbury Academic

Seitenzahl

262

Maße (L/B/H)

22.9/15.2/1.4 cm

Gewicht

356 g

Sprache

Englisch

EAN

9798765121962

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
  • Produktbild: Advertising in America

  • Preface

    1: Background and History

    Introduction
    Advertising in Colonial America
    The Rise of Newspapers and Print Advertising
    The Emergence of Broadcast Advertising: Radio and Television
    The "Creative Revolution" of the 1960s
    Digital Advertising: Internet and Mobile
    Advertising in the 21st Century
    Conclusion
    References

    2: Problems, Controversies, and Solutions

    Introduction
    Societal Problems and Issues
    - Funhouse Mirror or Window: How Advertising Informs Audience Views on the World
    - Advertising to Children
    - Selling "Vice"
    - Sex, Nudity, and Advertising
    Race, Racism, and Representation in Advertising
    Structural and Environmental Issues
    Legal and Ethical Issues
    Proposed Solutions
    - Regulations and Regulatory Bodies
    - Consumer Impact
    - Issue Advocacy
    - Diversity in Advertising Agencies
    Conclusion
    References

    3: Perspectives

    Introduction
    Mentorship in Advertising Odun Ishola
    Who Cares about Advertising? Mark Szczepanik
    Creativity in Advertising. What Is It and Who Needs It? Michael Devlin
    The Power of Influencers Andy Lovrak
    Concert Advertising Trends for 2023 and Beyond Evan Bailey
    Balancing the Power Struggle between Data Privacy and Data Regulation Beth Egan
    The Importance of Multilingualism Carlos Mojica
    Depictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal

    4: Profiles

    Introduction
    The Nineteenth Century: Legitimizing and Professionalizing Advertising in America
    - P.T. Barnum (1810-1891)
    - James (J.) Walter Thompson (1847-1928)
    - Francis Wayland Ayer (1848-1923)
    - Claude C. Hopkins (1866-1932)
    - Madam C.J. Walker (1867-1919)
    - Helen Lansdowne Resor (1886-1964)
    - Leo Burnett (1891-1971)
    The Twentieth Century: A New Age in American Advertising
    - David Ogilvy (1911-1999)
    - Howard Luck Gossage (1917-1969)
    - Phyllis Robinson (1921-2010)
    - Mary Wells Lawrence (1928- )
    - Tom Burrell (1939- )
    The Twenty-First Century: Embracing Diversity and Digital
    - Linda Kaplan Thaler (c. 1951- )
    - Louis Carr (1956- )
    - Luis Miguel Messianu (c. 1958- )
    - Antonio Lucio (c. 1960- )
    - Bernice Chao (c. 1985- )
    Industry Organizations
    - Ad Council
    - American Advertising Federation (AAF)
    - American Association of Advertising Agencies (4A's)
    References

    5: Data and Documents

    Introduction
    Data
    Understanding the Industry
    § Figure 5.1 Advertising Expenditures
    § Table 5.1 U.S. Biggest Advertisers
    § Figure 5.2 Social Media Usage by Platform
    § Figure 5.3 Facebook Usage
    § Figure 5.4 TikTok Usage
    Industry Trends
    § Figure 5.5 FTC Influencers
    § Figure 5.6 Digital Trends/Focus on Sustainability
    § Figure 5.7 Facebook Privacy
    Documents
    - Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021)
    - Document 5.2: Senator Blumenthal's Opening Statement (December 9, 2021)
    - Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021)
    - Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021)
    - Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021)
    - Document 5.6: Central Hudson Test (Supreme Court Decision)
    References

    6: Resources
    Introduction
    Advertising History
    Creative Strategy, Tactics, and Execution
    Business and Strategy
    Brand Building
    Understanding Consumers
    Diversity in Advertising
    Traditional Media
    Digital, Social, and Mobile Media
    Ethics in Advertising
    Critiques and Culture
    Industry Insights
    Research, Databases, Archives, and Tools

    7: Chronology

    Glossary
    Index
    About the Author

    Index