Global Challenges and Uncertainty in Tourism and Hospitality, Volume II Marketing Advancements and Value Creation
Fr. 200.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
01.09.2025
Herausgeber
Daisy Xuefeng Fan + weitereVerlag
SpringerSeitenzahl
309 (Printausgabe)
Dateigröße
7413 KB
Sprache
Englisch
EAN
9783031924095
This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.
From crises such as pandemics, wars, and economic downturns to the sustainable dynamics of host-guest relationships and varied forms of tourism, the chapters in this volume analyze the complexities of value perception and customer choices, explore marketing strategies, and examine the role of technology in supporting tourism sustainability. Utilizing multiple empirical scientific methodologies and international literature analyses, the volume delves into entrepreneurial skills, evaluates hazards for physically impaired visitors, and builds practicable knowledge on marketing and value creation. It also contributes unique insights, fostering a holistic understanding of this dynamic industry.
This book is essential for researchers, scholars, and practitioners in tourism and hospitality, as well as policymakers and business leaders seeking to navigate the evolving landscape. It presents cross-disciplinary contributions that offer multi-perspective insights, combining diverse scientific fields to explore strategies that enhance competitiveness and resilience in global tourism and hospitality.
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