Exploring Markets A Very Brief Introduction
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Form:Einzelkauf Download
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Sprache:Englisch
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Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
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Erscheinungsdatum
30.09.2025
Verlag
SpringerSeitenzahl
46 (Printausgabe)
Dateigröße
1805 KB
Auflage
Second Edition 2025
Sprache
Englisch
EAN
9783032050298
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment -or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
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