Principles of Marketing A Comprehensive Introduction for Students and Practitioners
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 113.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
16.10.2025
Verlag
Springer Fachmedien WiesbadenSeitenzahl
287 (Printausgabe)
Dateigröße
9400 KB
Sprache
Englisch
EAN
9783658458348
Learn about the principles of marketing - a comprehensive introduction for students and practitioners
This book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.
Content
Marketing as a Management Process
Strategic Marketing
Market Research
Product and Pricing Policy
Communication and Sales Policy
Marketing Organization and Controlling
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