The Psychology of Startup Sales Failure Why Good Products Fail Because of Distrust, Self-Deception, and Market Blindness
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Sprache:Englisch
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Produktdetails
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
27.07.2026
Verlag
BookRix GmbH & Co. KGSeitenzahl
259 (Printausgabe)
Dateigröße
2069 KB
Sprache
Englisch
EAN
9783695263455
- why technical quality alone does not create market success
- how founders confuse interest with genuine demand
- why trust matters more in sales than confidence in the product alone
- how cognitive biases, false validation, and vanity metrics lead startups astray
- why objections are valuable sources of information
- how Customer Discovery, demo calls, and market validation can be understood more clearly from a psychological perspective
- why persuasion is fundamentally different from manipulation
- are founding or building a startup
- sell software, SaaS, or digital products
- want to understand why good products are still not purchased
- want to interpret customer feedback, objections, and market validation more effectively
- want to build a sales approach based on trust rather than manipulation
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