Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
22.02.2027
Verlag
Taylor and FrancisSeitenzahl
161
Maße (L/B/H)
22.9/15.2/1.1 cm
Sprache
Englisch
ISBN
978-1-4625-4950-4
Bridging the gap between theory and practice in a warm, accessible manner, this book addresses the whats, whys, and how-tos of designing, conducting, analyzing, and presenting focus groups in research and community settings. Key topics include when to use a focus group (versus when not to); group modes; purposive, convenience, and snowball sampling strategies; homogenous versus diverse group composition; managing group dynamics; and recruitment, incentives, and scheduling. The text describes different types of probes and analytic approaches--such as thematic, content, conversational, and poetic analysis--along with ways to represent data, present quotes, and address data quality issues. Illustrated with annotated excerpts from real focus groups, the book highlights feminist, critical, and community-based participatory approaches, in addition to traditional approaches. Chapter objectives, tables and planning guides, and ethical reflection questions support learning.
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