Focus Groups Theory and Practice
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- Hardcover
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Sprache:Englisch
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Verlag:Sage Publications
- Sage Pubn Fr. 59.90
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
19.03.2014
Verlag
Sage PublicationsSeitenzahl
224
Maße (L/B/H)
22.9/15.2/1.3 cm
Gewicht
332 g
Auflage
3rd edition
Sprache
Englisch
ISBN
978-1-4522-7098-2
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
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