Narrative Organizations Making Companies Future Proof by Working With Stories
Aus der Reihe
Management for Professionals
-
- Hardcover
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 72.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
29.07.2021
Abbildungen
X, 223 p. 36 illus., 8 illus. in color.
Verlag
Springer BerlinSeitenzahl
223
Maße (L/B/H)
23.5/15.5/1.3 cm
Gewicht
365 g
Auflage
1st edition 2020
Sprache
Englisch
ISBN
978-3-662-61423-5
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.
By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
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